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Stubb's Bar-B-Q Launches Licensing Program - Fast-growing Brand Engages TippingSprung to Address the Barbecue Lifestyle
New York, NY (PRWeb) January 22, 2007 -- Stubb's Legendary Kitchen, a leading manufacturer of authentic Texas Bar-B-Q products, has partnered with TippingSprung, LLC, a New York-based brand-licensing company, to help extend the brand into new categories related to the "Bar-B-Q lifestyle."
Stubb's has grown over the last 15 years from a regional brand founded by C. B. Stubblefield, into the nation's leading maker of Super-Premium Bar-B-Q sauces and marinades. Stubb's is already known as a lifestyle brand; its restaurant and music venue in Austin, Texas have hosted over 2.5 million visitors along with acclaimed talent including Eminem, Nine Inch Nails, Willie Nelson, and Snoop Dogg.
Under the terms of the agreement, TippingSprung will take the Stubb's brand into a variety of consumer product categories, including snacks, precooked meats, and Bar-B-Q accessories.
"Stubb's is an authentic Texas Bar-B-Q brand, and its popularity has grown far beyond its Texas roots," said Scott Jensen, CEO of Stubb's. "From its earliest days, C. B. Stubblefield, or "Stubb" for short, envisioned the brand as encompassing a lifestyle. He created not only a sauce but a restaurant and way of life, as evidenced by his motto 'My life is in these bottles.'"
"We're excited to represent one of the fastest-growing Bar-B-Q brands in the very dynamic Bar-B-Q category," said Robert Schwartz, director of brand licensing at TippingSprung. "The key to successful licensing is starting with an authentic brand, which is the essence of Stubb's. We are looking at categories that are a logical fit for the brand, and reinforce the core brand."
Stubb's, headquartered in Austin, Texas, sells its lines of barbecue sauces, marinades, and rubs nationwide at retailers that include Wal-Mart, Kroger, Safeway, Albertsons and Target, as well as high-end and specialty stores from coast to coast.
You can learn more about the program at www.stubbslicensing.com.
TippingSprung (www.tippingsprung.com) is a New York-based branding company with key practices in brand licensing, brand strategy, naming, and design.
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