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To Measure Return On Investment, Casinos Must First Tie Internal Improvement Program to Business Results, Says Robinson & Associates, Inc.
Annapolis, MD (PRWEB) September 19, 2007 -- Casinos that try to measure the return on investment from an internal improvement program must be sure the program is tied to business results, says Robinson & Associates, Inc., (http://www.advocatedevelopmentsystem.com) a customer service consulting firm to the gaming industry.
Martin R. Baird, chief executive officer of Robinson & Associates, offers the following tip.
Tip:
"Research by McBassi and Company has found that a common mistake companies make when trying to determine return on investment from a specific program is that the program is not directly tied to business results," Baird says. "It is vital to clearly identify the expected business results before the process even begins. To affect future growth, it is important to have data, information and insights that are actionable. Business results give the company a measurable benefit that can be applied to the traditional ROI equation, thus generating an ROI percentage."
To help casinos understand and deal with this issue, Robinson & Associates has published a white paper on casino return on investment. Those interested in obtaining a copy of the white paper should e-mail Lydia Baird, Robinson & Associates' director of business development, at lbaird(at)casinocustomerservice.com or call her at 206-774-8856.
Robinson & Associates, Inc., is a global customer service consulting firm for the gaming industry. It helps casinos determine their Advocate Index, a number that indicates the extent to which properties have guests who are willing to be advocates. The company then implements its Advocate Development System in combination with the proven methodology of Advocate Index and best business practices to help casinos create more guest advocates and chart a course for growth and profitability.
Robinson & Associates may be reached by phone at 480-991-6420, by e-mail at mbaird(at)casinocustomerservice.com or via its Web sites at www.advocatedevelopmentsystem.com and www.casinocustomerservice.com. Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.
Contact
Martin R. Baird
Robinson & Associates, Inc.
http://www.advocatedevelopmentsystem.com
http://www.casinocustomerservice.com
480-991-6420
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